Where and How to Learn SEO From Zero in 2020 [FREE]

Do you want to learn about SEO?

In this post, I will show you the best content I have found on the web to learn SEO from scratch for free. This post contains a compilation of the best SEO content that you can find in Spanish and English.

But ... Why do I make this guide?

When I started my journey in this digital world that we have today, I found web positioning (or SEO), something that changed my life. It quickly became my favorite area of online marketing.

However, the biggest problem I had (despite my SEO fanaticism) was that I came across an exaggerated level of information. Not because of its difficulty, but because it was excessive and repetitive. Many contents that do not add value and many people with contradictions in their own posts about SEO.

Those problems are from the past and now I have found what really works.

What do you need to know about SEO?

What really works and what you need most to know everything about organic positioning is: learning from the right people.

As simple as that.

If you want to learn about SEO, I recommend not only reading the content that I will show you but also the blogs of these people. (And if it were up to me I would even tell you that they are the only bloggers you should read to know SEO from start to finish). One last tip before starting: if you know English, I recommend reading the articles that are in this language as well as those that are in Spanish. They are a very important source of learning. 

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Let's start with SEO!

This SEO manual is divided into sections:

The principles of SEO

Keyword search

SEO On-Site

Link building

SEO tutorials

Youtube channels

courses

I have also included YouTube channels, books, and SEO courses that will help you climb positions in the SERP's.

Learning SEO From Scratch: The Principles of SEO

SEO or Search Engine Optimization is the basic and fundamental rule to follow.
These basic rules are the essential bases to be able to build a 100% optimized website in the eyes of Google and the rest of the search engines.

I consider that to learn SEO these are the essential articles and videos that you should review:

1. What is SEO?

Search Engine Land is one of the best known and updated portals on the evolution of SEO day by day. If you want to know what SEO is, I recommend this article and the explanatory video that is inside the post. It will help you understand how search engines work and the importance of optimizing-positioning web pages for these search engines.

What is SEO

It also includes a step-by-step SEO guide where you will learn the different types of search engines, how to create content, the architecture of a website, the authority and trust of your site, which is the link building, the weight of social networks and also about violations of Google's terms and their consequences.


2. SEO according to Google

Google does not want SEO to be a secret, it wants all the rules to be available to everyone, and in a totally fair way. So they have put together a search engine optimization guide for beginners who want to understand all the important aspects of this world.

SEO Optimization Guide
Highly recommended reading.
There is also a downloadable manual of more than 200 pages on SEO prepared by Google, but that is difficult to read, and more if you are a beginner.

3. Beginner's Guide to SEO

The more you know about SEO the more some sites that are an important reference within the sector will become familiar to you, another one is Moz. Rand Fishkin and his team have put together this completely free SEO tutorial.

SEO Guide for Beginners

Another recommended reading to deepen the foundations of organic positioning.

4. How the Google algorithm works

Probably one of the fundamental contents that you have to read.

Why? Because you will understand the logic behind the Google algorithm and will mathematically know how Google positions websites in SERPs.

How the algorithm works

This has been disruptive content in the world of web positioning and is extremely interesting.

5. Google RankBrain: What is it?

I am not an important reference like all these sites that we have been naming, but I have created a material that will surely help you understand the Google algorithm also known as Google RankBrain.